126. 5 Simple Ways to Optimize Your Google Business Profile for Local SEO

by | Jan 23, 2023 | Grow Your Private Practice, Podcast, SEO (Search Engine Optimization)

In this episode of The Private Practice Elevation Podcast, you’re going to learn 5 simple things you can do to optimize your Google Business Profile and maximize your local SEO potential.

Local SEO involves the steps you can take to make sure that when potential clients are searching for therapy services in your area your website and practice come up in the search engines.

For example, if you offer couples therapy and are located in Atlanta, you want your website to come up when clients type “Couples therapy” in a search engine, while they are located in Atlanta.

Google looks for local signals, such as business directories to get a better understanding of where your private practice is located.

At the heart of this local SEO ecosystem is your Google Business Profile.

While setting up a Google Business Profile is often the first thing therapists do when opening their private practice, these profiles are often not optimized.

So we’re going to go over 5 simple things you can do to optimize your profile.

Whether you don’t have a Google Business Profile already, or have one set up that you need to revisit to improve your local SEO, this episode will give you some simple steps to help.

Download the Free Google Business Listing Optimization Checklist

Join the Waiting List for the Next Class of Our SEO Training Group!

On January 30, 2023, I’m opening the doors to our SEO Basecamp Live Training Group. This will be an online course and small group live training over the course of 9 weeks to help you create and implement and simple SEO strategy for your private practice. 

To be the first to get access (and at a discount!), join our waiting list here.

Links mentioned in this episode:

Grow your private practice with a new website strategy.

Get more traffic. Get more clients. Scale your practice.


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