Get a clear plan to reach more of the right clients
A 2-hour strategy call, a 35-page brand guide, and a set of recommendations for the website and marketing that get your ideal clients to find you and book.
Book Your Session — $499You know your work. The website is where things stall.
You're good at helping clients. That's never been the problem.
The website is a different story. Maybe you built it yourself on a template a few years ago and it hasn't kept up. Maybe it looks fine but nobody books. Maybe it loads slow on a phone, hides your contact button, or just doesn't look like the practice you've actually built.
Then there's the SEO question. Which keywords, where they go, what content you need, how to write it so Google notices. Enough advice out there to leave you more confused than when you started.
So the site sits there. It doesn't reflect the quality of your work, and the clients you're best suited to help keep booking with someone else.
We've built websites for private practices since 2012
Every practice we work with starts the same way: a founder who does great clinical work and needs the website and marketing to match.
We've spent more than a decade on exactly this. Websites, design, and SEO for private practice owners, and nothing else. We know the questions to ask, the pages that convert, the way a site should look to earn trust in the first few seconds, and the language that speaks to the person searching at 10 pm.
The Digital Trailmap Session is where that starts.
Three steps to a plan you can act on
Book and pay $499, credited
$499 to hold your session. It's credited in full toward your project if you move forward, so it pays for itself.
Meet for a 2-hour call
We map your practice, your ideal clients, your goals, and everything a strong website and SEO plan needs to work.
Get your plan
You receive a 35-page brand guide, then a follow-up Trailmap call where we walk you through our recommendations.
Why every project starts here
Before we design a page or write a line of copy, we need to understand your practice. Who you help best, what makes you different, and where you want to take things.
That's what the Digital Trailmap Session is for. It comes first on every project, because the work is only as strong as what we know going in.
A lot of agencies skip this. They take a deposit and start building the week you sign, before they know who your site should speak to or what makes your practice worth choosing. You end up with something that looks like every other practice in town.
We'd rather know you first. When we understand your clients and your goals up front, everything we make after that is specific to you and built to bring in the people you actually want to work with.
- Who your website should speak to first
- What makes your practice the right choice
- The clients you most want more of
- The goals the whole project is built to reach
- How your practice should look and sound
The session, the guide, and the plan
A 2-Hour Strategy Call
We gather everything anyone would need to create the website, content, and marketing that reach your ideal clients. Your practice, your services, who you serve best, what makes you different, how you want to come across, and where you want to grow. You leave already thinking more clearly about your practice.
A 30+ Page Brand Guide
A written guide to your practice: your positioning, your ideal client, your voice, the topics you can own, and how the whole thing should look and sound. That includes design direction, your colors, type, and the feel your site and photography should carry. It's built to be used by anyone who writes or designs for you.
Yours to keep either wayA Trailmap Call With Our Recommendations
We come back with specific recommendations for your website and your visibility, and we present them to you on a call. You'll know your next moves and why they matter, laid out in plain language.
A look inside a brand guide
Your brand guide becomes the guide for all future work, whether that’s keyword research, website design, or content writing. Here are four pages from an example guide. Click any page to look through them.
30+ pages covering positioning, ideal client, voice, content topics, competitor landscape, and full visual direction. Sample pages shown with a fictional practice.
You'll stop guessing and start with a plan
You'll know who your website should speak to first, what it should say, how it should look, and the steps that get more of the right clients to find you.
No more guessing at keywords. No more site that undersells you. A plan you can act on, whether you build from it yourself or hand it to us.
One price. The guide is yours to keep.
Credited toward your project if you decide to work with us.
That's the strategy call, the 35-page brand guide, and the Trailmap recommendations call. The brand guide alone is worth keeping on its own.
Book Your Session — $499Pick a time and get started
You'll book and pay in one step, and you'll get a confirmation with everything you need to prepare.
Good questions to ask first
Do I have to sign up for a project?
No. The session stands on its own, and the brand guide is yours to keep. If you do move forward, the $499 comes off your project cost.
How soon will I get the brand guide?
About 7 to 10 days after your strategy call. In that window you'll get your brand guide and your Trailmap call, where we present your plan.
Who should be on the call?
Whoever makes decisions about your practice and its marketing. For most solo owners that's just you. For group practices, bring whoever owns the direction.
Do you only work with therapists?
Mostly, yes. Most of our clients are therapists and counselors. We've also worked with other private practices, including chiropractors, physical therapists, and life coaches. If you run a practice and need a website that brings in the right clients, you're in the right place.
What if I'm not sure I'm ready?
Start with a free Clarity Call instead. It's a lower-pressure way to talk through where your practice is and whether the Trailmap Session is the right next step.
Start with a clear plan, not a guess
Book your Digital Trailmap Session and get the strategy call, the 35-page brand guide, and a plan for reaching more of the right clients.
Book Your Session — $499