Here are the four episodes you may have missed in July!

13. SEO for Therapists: How To Find Keywords for Your Private Practice with Dr. Marie Fang

There’s a lot of information out there and there’s a lot of factors that can affect how high on the list of search results your website appears when someone types in a search term related to your private practice. But one of the main factors (and where a lot of search engine optimization begins) is with a “keyword”.

To help us understand the basics of using keywords properly for SEO success, I’ve interviewed Dr. Marie Fang from Private Practice Skills. Dr. Marie is a double threat when it comes to helping you understand SEO for private practice.

Here’s what you’ll learn in this episode:

  • What search engine optimization (SEO) is and how it can help your clients find you
  • Why content is so important for search engine optimization and making sure your website appears on the first page of Google results
  • What a “keyword” is and how to think like your clients so that you can discover the best ones to use on your website
  • What to look for when choosing your keywords so that you have the best chance of ranking well topics related to your therapy practice
  • Simple and free tools you can use to do your keyword research
  • How to use Google to see who is ranking for the keywords you want to rank for so you can understand the type of content you’ll need to create to rank higher
  • How SEO has changed over the years and the strategies that no longer work
  • Where to make sure your keywords appear on your private practice website pages and blog posts

Click here to listen

14. Get More Clients & Increase Referrals By Creating A Better Experience in Your Private Practice

Every interaction with you and your practice is leaving an impression upon them, whether it’s a good one or a bad one.

But if you’re intentional with how you want new and current clients to feel as they experience your therapy services, you can leave your clients feeling like they’ve made the best decision to work with you.

In this episode of the Private Practice Elevation Podcast, I share with you how “user experience” can help you attract more clients and create fans who help share your services with others.

Here’s what you’ll learn in this episode:

  • What “user experience” is and how you can intentionally design how people are feeling as they interact with your private practice
  • The 8 phases that clients will go through as they experience you and your services
  • Ideas to help you improve your clients’ experiences so that they can’t help but refer you to others
  • Simple steps to help you asses your current client experience and map out areas for improvement

Click here to listen.

15: SEO For Therapists: What Is SEO & Why Is It Important?

SEO (Search Engine Optimization) can be one of the most important parts of using your private practice website to get more clients. 

In this article, you’ll learn what SEO is and some of the most important factors that decide where your website will show up in search results.

What You’ll Hear in This Episode:

  • What is SEO
  • A brief history of SEO
  • How SEO works 
  • What affects your therapy website rank in Google
  • The most important ranking factors at the time of writing this post (2019):

Click here to listen.

16. The Top 5 Mistakes Therapists Make When Starting a Podcast w/ Melvin Varghese

When you start a podcast, there’s gear to purchase, content to create and some key things you’ll need to do to ensure you launch to crickets. To help you navigate all this podcasting overwhelm with ease, I sat down with Melvin Varghese from Selling The Couch.

Melvin has gone through it all when it comes to podcasting. He’s made mistakes and learned first-hand what it takes to have a successful podcast. In fact, his own podcast was a New And Noteworthy podcast on iTunes when it launched and has since been downloaded over 750k and is heard in over 125 countries!

What You’ll Hear in This Episode:

  • How to give yourself permission to actually launch your own podcast
  • Ideas to help your podcast be profitable so that you can generate more income streams outside of your private practice
  • The best gear you can use to record your podcast without breaking the bank
  • How to come up with a great topic for your podcast to ensure you launch with success
  • How to create a schedule for creating content and recording that fits with your lifestyle so that you can avoid burnout
  • The importance of accountability and support to help you move forward and grow your impact and audience
  • Advice from a seasoned podcaster who has seen his podcast grow to 20k downloads a month!

Click here to listen.

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