In this episode of the Private Practice Elevation Podcast, we’re diving deep into Google Ads and how you can use them effectively to bring traffic to your private practice website and convert them into clients.
If you have a website for your therapy practice, there’s typically two ways for traffic to find you in Google: either you’ve optimized the website with solid content that ranks you high in search results… or you pay to rank high.
That’s what Google Ads can do for you.
Want to help your potential clients find your services more easily? Well, one way to do that is to pay Google.
Now you may have some apprehension about having to pay to get traffic, but did you know that 75% of users say paid search ads make it easier to find information? (source)
You’re in the business of helping people. And you can’t help people unless they know you exist.
While it would be nice if your website was number one in search results for every keyword related to your practice, that can often take a lot of time.
I believe that having a longterm SEO strategy for your therapy practice is crucial, but Google Ads can help you get that extra traffic that results in new clients much more quickly while you put your SEO plan in place.
But I’ve heard from many therapists who say they’ve tried Google Ads but ended up just losing a lot of money… and that’s not what I want for you!
So, to help us navigate the world of Google ads and get you everything you need to know to help you get a proper return on your investment, we’re chatting with John Sanders from RevKey.
John has a similar story to mine, in that he helped his wife market her private practice with his own marketing skills, specifically in the realm of paid advertising.
If you’ve ever thought about using Google Ads to get more clients or have dipped your toe in the paid advertising waters and want to learn more, listen up!
In This Episode, You’ll Learn:
- The difference between Google advertising and SEO and how and when you should use each strategy in your therapy practice
- Why having a good therapy website can mean the difference between converting new clients using ads and throwing money down the toilet
- The different types of Google ads you can run and which ones work best for private practices
- How Google ranks the quality of your ads and what you can do to help them perform better and get more clients
- The difference between keywords and search terms and why you need to know how to use both in order to be successful with Google advertising
- How to measure the success of your Google advertising so that you get the most return on your investment
- What to do if your ads are not performing well and the first place to look for improvement
- Tips and tools to help you track conversions on your website and Google advertising
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Links mentioned in this episode:
- John’s Website: Revkey.com
- Google Ads Website
- Call Tracking Metrics (for tracking conversion rates of phone calls)
About John Sanders
I have seen marketing from many different perspectives. Inside sales, purchasing, E-Commerce leader and marketing manager are some of the job titles that have been in my signature file over time. However, once I found digital advertising I was hooked. Since 2010, I have been working in Google Ads (it used to be called Google AdWords) to generate leads for businesses to help them grow.
My main specialization is advertising for mental health professionals such as therapists, counselors, and psychologists. I have helped general practitioners and specialists alike to find new patients & grow their practices.