Whether you need a solo private practice website or one that showcases your whole team, putting your best foot forward online is critical to expanding your audience.
That’s why choosing the right therapy website design agency to help you reach your goals is such an important decision.
If you want to have an excellent therapy website for your practice, there are a few key questions that you should ask before settling on an agency to help you reach your goals.
Use these ten questions to help you during the interview process when looking to hire an agency to level up your online presence.
1: What is your process?
The first question you need to ask before contracting a company to do your therapist website is what their process is for getting their clients results.
It’s imperative that whatever team you have hired to do your website has a process in place to ensure success and make sure that you know where things stand every step of the way. You will want to know what a typical timeline looks like, as well as how they evaluate milestones.
At Private Practice Elevation, we operate using a unique process that’s proven to get our clients results and ensure that nothing is missed along the way.
First, we determine what you’re doing online currently and how you can enhance your presence to reach your goals better. Then, we come up with a strategy to get you there. We start with the website and then conduct an SEO and traffic audit to see how you’re performing versus your competitors.
This audit lets us know how we can help you efficiently and effectively. We curate good content, speak directly to your audience, and optimize all elements of your website for maximum benefit.
Once the website is launched, we continue to monitor progress towards your goals through the use of your custom website dashboard that tracks your traffic and SEO rankings.
This process is a tried-and-true method that will help you excel.
2: How will we communicate & collaborate?
Collaboration and communication are two of the most essential building blocks to constructing an excellent therapy website and making sure the project goes smoothly.
You’ll want to know what types of tools the agency will use to keep you in the know and inform you of their progress.
Do they provide updates weekly or do they check in frequently to let you know what’s needed of you.
Our team uses a project management software that allows you to see where you are at every part of the process in real-time, including milestones and a comprehensive timeline. We also solicit feedback from you to make sure that we’re ideally on track. This keeps everything regarding your project all in one place so nothing is missed.
Organization of communication is key when it comes to large projects such as a therapy website design.
We also have strategy calls and regular updates to let you know that things are moving smoothly.
If you want to have complete peace of mind, make sure that you understand how your therapy website agency is planning to communicate with you.
3: Will I own my therapy website?
It’s essential that you own your own website so that you can redirect it to another domain or work with another team if you wish. Make sure that you clarify that you own your content before committing to working with a therapy website agency.
We’ve worked with many private practice owners who have spent much time and money working with a company to build their website only to end up unhappy with the results.
When the time came for them to redesign their website, they realized they couldn’t take their content with them, costing them much more to get the website they envisioned for their private practice.
We actually write in our contracts that you own the website and it’s content. While we offer ongoing support to our clients after launch and most of our clients stick with us, we understand that some folks just want to move on.
So we never hold your most important marketing asset ransom!
4: What happens if my website is hacked?
Unfortunately, hacking is a part of life and a hazard of having an online presence. This is especially true of WordPress websites.
If your website is not taken care of and your software becomes outdated, it leaves it open and susceptible to hackers.
Our team at Private Practice Elevation understands this and we have website care plans where we make sure that we run regular scans on your site to check for malware or any suspicious activity. You can rest assured that you are in good hands.
Make sure that whoever you hire to take care of your website has a plan in place for if/when your site gets hacked so you can restore control, cleanup the code and continue using your website for your private practice.
5: What happens if my therapy website goes down?
If your therapy website goes down, you risk losing credibility and valuable clients.
This is why it’s so crucial for us that we include backups in all of our care plans. Website backups help you to get all of your data back after it’s been breached, and you can continue on like nothing ever even happened.
Essentially, backups are a full copy of your website that’s run on a regular basis. They ensure that you can revert back to a previous version of your website and save you the trouble of having to rebuild everything from scratch. This is just another way that our team gives you complete peace of mind.
But no matter who you turn to help take care of your website, you want to understand what they do to prevent a website crash and what support they lend should your website go down.
You’ll want a partner in your business who’s going to be alerted right away and can get your website back up quickly in order to continue attracting clients.
6: Do you offer website hosting?
Ask your therapy website agency if they offer website hosting because if they do, you will be in a position to get better support and help if you need it.
When you host your website with the agency that builds it, they’re more likely to be experts on the structure of your website and can provide quick support when you need it.
Our team provides website hosting as well as all of the other premium website features that allow you to make the most out of your online presence.
7: Who is on your team, and who will be working on my website?
You don’t want just anyone working on your therapy website, which is why it’s essential to find out what their team looks like and who will be helping you achieve your online goals.
Look for years of experience in online design and SEO, as well as a comprehensive system that gives team members checks and balances to make sure that they’re doing the best work.
Don’t be afraid to ask probing questions. The top therapy website agencies will be happy to address any concerns that you have prior to starting the project.
At our company, your satisfaction and peace of mind are the top concern to be as transparent about the process and our team as possible.
8: After the launch, how do you determine whether my therapy website is a success?
Launching the private practice website is only one part of the process.
Determining if the therapy website was a success is a critical way to ensure that your practice will thrive in the future and that you have the tools that you need to continue the work.
Your website should be your most valuable marketing tool and provide a sizable return on investment for your private practice.
Ask your potential website design agency about the tools they provide for tracking success.
At Private Practice Elevation, we schedule a check-in call after 90 days to see how the website has impacted your practice and whether you’re on track toward the goals we set at the beginning of the project.
And if you’re on one of our SEO plans, we check your website traffic each month and see how your keyword rankings are changing over time. We monitor your metrics and suggest changes as necessary.
9: What if I want to make changes to my website after it’s launched?
Once the website launches, what is the process to make incremental changes to it?
You’ll want to either understand how you can make changes yourself (or someone on your team) or how your website agency provides updates to content on an ongoing basis.
At Private Practice Elevation, we offer several different care plans that give you maximum support, including monthly development time.
This way, you can facilitate changes to your website after it’s complete.
10: Do you have case studies of websites you’ve built like mine?
Always look at the therapy website agency’s portfolio of work to ensure that it’s in line with what you are looking for.
Take a look at the websites they’ve built to see if any of them represent your business in a similar way to what you’re looking for.
This will give you a sense of what they can help you achieve.
We keep a pretting current portfolio and case studies to show our potential clients that we have a good amount of experience working with several different private practices.
Hiring the right agency for your therapy website design project or online marketing is an extremely important decision. You want to make sure that you do your homework in order to partner with someone you’re confident can have a positive impact on your private practice.
Choosing wrong could mean falling short of your goals and projects filled with headaches.
At Private Practice Elevation, we’re passionate about partnering with private practice owners who want to see results from their online presence.
If you’re ready to get started on a website project, you can fill out our website application form here.
Or, if you’d just like some clarity on what we do and whether you’re a good fit for our services, feel free to schedule a 15-minute clarity call.
We’d love to hear from you.