76. Online Marketing for Private Practice: The Traffic Phase

by Daniel Fava | Mar 15, 2021 | Podcast, Private Practice Website

We’re continuing our series based on The Online Marketing Summit, a 3-phase marketing plan to establish your private practice online, get traffic and exponentially increase leads and clients in your business.

I’m laying out this plan for you to help you answer that question I get so often: “there’s so much I feel like I should be doing with online marketing. What’s the right thing?”

If you missed the first two episodes of this series, you can check them out here:

In this episode, we’ll dig into the second phase of your online marketing plan: The Traffic Phase.

Once you’ve successfully established your private practice online with a great website filled with the right content to attract and convert your clients, the time has come to amplify your traffic.

Because you can’t use a website to get clients if no one is showing up.

They have to be able to find you, right?

Putting some work in at the traffic stage of your marketing journey now can mean automating that traffic in the future as you shift your focus to even bigger things for your private practice.

So, let’s dig into some strategies behind getting people to show up to your website.

In This Episode, You’ll Learn:

The 4 things you’ll want to focus on in order to increase your website traffic
The best way to get your website ranking for more keywords and getting more traffic on a consistent basis
Why most therapy websites fail to increase their traffic month over month
Three SEO strategies that you’ll want to focus on; and they don’t involve editing anything on your website
How you can use social media to grow your traffic without having to spend hours on multiple channels, getting sucked into a time-void
Where paid advertising fits into your online marketing strategy and why it’s my least favorite

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