We’re continuing on with our little miniseries all about SEO for private practices.
I’ve seen the types of questions that get asked about SEO (search engine optimization) in all the Facebook groups.
Usually, the questions are around how to find keywords and where to put them on your website.
And I agree that your website content and the quality of that content is ground-zero for getting Google to notice your website.
If you’re not creating the best dang content to help solve your clients’ problems before they even become a client, then it’s going to be hard to rank your website and get more traffic from Google.
However, when you look at the research showing the most important factors for ranking a website, there’s one aspect I see missing from the SEO conversation.
Backlinks are exactly what they sound like: links from other websites that lead people to your website.
Backlinks help tell Google more about the topic of your own website and whether it can be trusted.
Because if two websites both have great content, but Google sees that tons of other websites are linking to only one of those, it’s going to think the one with all the links is more worthy of the higher rank.
So in this episode of the Private Practice Elevation podcast, I’m going to unpack backlinks, what they are and how you can use them in your own private practice SEO strategy.
In This Episode, You’ll Learn:
- What is a backlink and how they affect your Google ranking
- Why not all backlinks are created equal and the kinds that will help boost your rank faster
- What is anchor text and how to use it when creating backlinks
- The 6 kinds of anchor text and which ones to focus on in order to avoid Google penalties
- How to get started building backlinks for your private practice website
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