In this week’s episode of the Private Practice Elevation Podcast, I’ll lay out five mistakes that I often see on the homepages of private practice websites.
Your homepage is often the most visited page on your website.
It’s the first door that a potential client will walk through.
But many people either have not enough information on this page to be effective, or they try and cram everything into one place and end up losing visitors and potential clients.
So, how can you make the most of this strategic web page and make sure that you’re getting your potential clients to where they need to be in order to convert them to a new client?
This short episode is packed with simple tips and things you can do today to improve the homepage on your therapy website.
In This Episode, You’ll Learn:
- The most important function of your therapy website homepage
- Good user experience vs bad user experience and how you can evaluate your website
- How to capture visitors quickly to keep them on your website
- The trouble with homepage sliders and why they should be avoided
- How to keep from overwhelming your visitors
- Tips for increasing the number of leads you get from your website
Get A Clear Marketing Roadmap With A Website Audit
Website Audits are designed to give you the answers and confidence you need to move forward with effectively marketing your private practice online.
With a Therapy Website Audit, you get access to what I’ve learned and the tried and true strategies we use to create websites that improve our clients’ bottom line.
Together we’ll dig into your specific situation to uncover what’s working, what isn’t working, and where you should begin.
You’ll walk away with a handful of ways you can improve your website, SEO, and overall online presence so that you can reach your business goals.
Links mentioned in this episode:
- Notre Dame study on click through rates of website sliders
- Lime Tree Counseling
- Kingsport Counseling Associates
- Wilhelm Therapy
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