In this week’s episode of the Private Practice Elevation Podcast, you’re going to learn the 5 essentials for marketing an online therapy practice.

Spoiler alert… number 5 blew my mind. I wasn’t expecting it!

Now, I know a lot of you have added or thought about adding online counseling to your private practice.

The ability to connect with your clients while you’re physically anywhere in the world is exciting and opens up amazing possibilities.

You could travel extensively, set a flexible schedule and really build a work/life balance that can give you more time for family and the things you love.

The problem with online counseling is that there are some nuances to marketing a practice that is different from the typical, in the room type of therapy, your clients may be used to.

That’s why I’ve brought in online therapy expert, Clay Cockrell, to share what he’s learned from years of marketing and growing a successful online practice.

Clay is the founder of – a listing directory with the mission of helping clients all over the world to find the therapist or life coach that will best meet their needs.

In This Episode, You’ll Learn:

  • Why mindset is SO important to your success as an online therapist
  • The basics for getting started with an online therapy practice
  • Resources for the technology you can use for your video sessions
  • The most important elements for your therapy website that help convert visitors into clients
  • How to create a connection with website visitors to let them know what therapy with you will be like (and convert more)
  • How to approach SEO for an online counseling website
  • The importance of directory listings to get more clients
  • How you can get more international clients by reaching more people who live abroad
  • The importance of networking and how to get started (even if you don’t like it)
  • Where the future of online therapy is heading and why it’s good news for you!

You can listen to our conversation right here.

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Links mentioned in this episode:

About Clay Cockrell

Clay Cockrell, LCSW is a therapist based in New York City and is the founder of several counseling oriented endeavors.  

Most recently he is the founder of – a listing directory with the mission of helping clients all over the world to find the therapist or life coach that will best meet their needs.  The site also works through their educational resources and podcasts to help counselors work online in an ethical, responsible and legal manner. A majority of proceeds from the site are donated to non-profit arts.  

Clay started his career as the creator of Walk and Talk Therapy (  Instead of meeting in a traditional office, he conducts counseling sessions while walking through Central Park in NY.  He has found that movement, when associated with therapy, is incredibly effective in allowing the healing and growth process that is so critical to the therapeutic journey.  He consults with therapists all over the world to bring this innovative approach to their own practices.  

Ten years ago, Clay began his journey into the online world by the creation of Online Marital Counseling (  He works with couples all over the world via online counseling to improve and / or salvage their broken relationships. It is incredibly valuable when the couple is living apart or having scheduling issues that prevent them from engaging in traditional couples counseling.  

Originally from Kentucky, Clay moved to New York City with his wife in 1997.  He has been featured on ABC’s Good Morning America, CNN and National Public Radio as well as in the New York Times, The Wall Street Journal, WebMD, and The Times of London.  Most recently he was featured on CBS’s “The Doctor’s” where they were able to explore his specialty of counseling for the Ultra Wealthy and how to raise children in a money’ed environment.

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