I try to consistently make sure I’m connected to you and your online marketing challenges, especially when it comes to attracting your ideal client.
That’s why any time someone joins our Facebook group or email list, I ask them to let me know what their biggest challenge is when it comes to websites and marketing their private practice.
One of the most frequent challenges I hear goes something like this:
“I don’t know how to write website copy that speaks to my ideal client.”
Copywriting can be one of those frustrating yet ongoing activities that business owners have to grapple with, especially if you’re the one doing your marketing.
But take it from me, copywriting is like a muscle. The more you exercise it, the stronger it will get.
But it does take practice!
It’s taken me years of trial, error, mistakes, and study to understand what goes into good copywriting that attracts ideal clients.
If you’re feeling like you’re consistently cursed with that blank screen of copywriter’s death and writer’s block each time you go to write your therapy website copy, then this episode is for you.
I want to give you a simple structure you can use to write any piece of marketing copy.
You can apply this to landing pages on your private practice website, email newsletters to potential clients, or postcards you hand out in your community.
Use this strategy as a starting point the next time you need to write copy for your private practice.
In This Episode, You’ll Learn:
- My own trials and errors with copywriting
- How to reframe copywriting so that it doesn’t feel like such a heavy, draining task
- A framework of questions to ask yourself before you start writing
- Tips to keep creativity flowing and get your copy written efficiently
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