In this episode of The Private Practice Elevation Podcast, we will discuss each area of SEO so you know exactly what you need to do when optimizing for SEO.

SEO is an important part of any online marketing strategy. 

SEO stands for search engine optimization, and it’s the process of optimizing your website to rank higher in search engines like Google. SEO encompasses four main areas: technical SEO, foundational content, on-page SEO, and off-page SEO. 

The goal is to get your site ranking high in search results so that you can drive more traffic to your website and increase revenue! 

But most therapists get easily overwhelmed by all that goes into proper search engine optimization of their private practice website.

And it’s true, there is a lot!

But with all the tasks and things to keep in mind, we actually find just 4 critical parts (or categories) to SEO.

Listen up as I break down the 4 pillars of great SEO.

Links mentioned in this episode:

The 4 Crucial Parts of Successful SEO

Technical SEO

Technical SEO is the first area of SEO that you need to focus on. This is the process of optimizing your website’s code and structure so that it’s as search-engine-friendly as possible. 

There are a few things you can do to optimize your site technically, including installing an SEO plugin like Yoast SEO, setting up 301 redirects, and creating an XML sitemap.

Foundational Content

Foundational content is the next area of SEO that you need to focus on.

This is the content on your website that provides a strong foundation for your SEO efforts. This content includes things like your site’s About Us page, its blog, and its service pages. You need to make sure this content is high-quality and keyword-rich so that it can help you rank in search engines.

You’ll want to build a single web page for each service you provide in your private practice. If your business is more complex, this could be multiple pages. You should include information about what you offer, who it’s best suited for, and why the customer would benefit

On-page SEO

On-page SEO is the third area of SEO that you need to focus on.

On-page SEO includes all the SEO elements on the page where they’re found (the “on-” part). 

When optimizing for on-page SEO, you want to make sure everything aligns with what Google wants so when it crawls your website, it sees all of these things as positive signals. This means using keywords throughout the text while keeping an eye out for keyword density or making sure there are no spelling mistakes. On-page SEO is important because this is how you’ll get your website ranking high in search engine results pages (SERPs).

This includes optimizing your website’s title tags, meta descriptions, header tags, images, and other elements for SEO. On-page SEO can be tricky because there are so many factors you need to consider. But if you do it correctly, you can see a big boost in your search engine rankings!

Off-Page SEO

Off-page SEO is the final area of SEO that you need to focus on. 

This includes all the activities you do outside of your website to help improve your SEO. The main component of off-page SEO is link building, which is when you get other websites to link back to yours. 

You can do this by creating valuable content that others will want to share, reaching out to other bloggers and website owners, and participating in online communities. Off-page SEO isn’t as important as technical SEO or on-page SEO, but it’s still an essential part of any successful SEO strategy.

It can be extremely valuable because it will help you build up authority outside of your website, which can help boost its rankings.


In order to be successful with SEO for your private practice website, there are 4 main things you need to keep in mind. 

These include technical SEO, foundational content, on-page SEO and off-page SEO. 

If you’re a therapist who wants help navigating the complex world of web marketing but don’t know where to start, schedule a clarity call today

Our team is ready and waiting to partner with therapists like you as we work through all aspects of digital marketing from strategy development to execution. 

We can also provide an analysis of your current site’s performance so that we have data points against which we can measure our progress towards improving its rankings by using these key principles.

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