46. How Therapists Can Win At Google Ads During COVID-19: Interview with John Sanders

by | May 4, 2020 | Marketing A Private Practice, Podcast

The Coronavirus pandemic has certainly changed the way we do business.

Especially for therapists who have been used to seeing clients face to face.

I know many of you have had to pivot your entire private practice to telehealth in order to keep serving your clients.

And for some, you’re wondering how to even reach new clients in this crazy world.

And if things are slowing down in your practice, you may be tempted to cut your marketing budget.

But, if done right, this may actually be a great opportunity to reach even more of your ideal clients and continue to grow your practice.

In this episode of The Private Practice Elevation Podcast, I invited John Sanders back on to talk about what he’s seeing in keyword trends and how you can continue (or start) using Google Ads successfully, even during and after this pandemic.

Listen to the episode on Apple Podcasts here.

In This Episode, You’ll Learn:

  • The drastic impact that COVID-19 has had on the keywords your clients are using
  • Two of the most important keywords you can focus your SEO and Google Advertising on during these tough times
  • What pages you’ll want to have on your website in order to increase conversions and get more telehealth clients
  • The great opportunity therapists have that can help them reach even more clients and grow their business
  • Why shouldn’t cut your advertising budget if you want to stay afloat during a recession 

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Links mentioned in this episode:

About John Sanders

I have seen marketing from many different perspectives.  Inside sales, purchasing, E-Commerce leader and marketing manager are some of the job titles that have been in my signature file over time.  However, once I found digital advertising I was hooked. Since 2010, I have been working in Google Ads (it used to be called Google AdWords)  to generate leads for businesses to help them grow.  

My main specialization is advertising for mental health professionals such as therapists, counselors, and psychologists. I have helped general practitioners and specialists alike to find new patients & grow their practices.

Grow your private practice with a new website strategy.

Get more traffic. Get more clients. Scale your practice.


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