Publishing videos on your blog regularly can be a great way to connect with potential clients. But is there a benefit or drawback to vlogging (video blogging)? In this article we’ll explore the pros and cons of vlogging and help you discover if video marketing is...
I hate to say it, but as clinicians, we can be a little slow on the entrepreneurial uptake. We’re often so focused on serving our clients well, that we struggle to come up for air and think about the professional side of our practices. And, because we sometimes forget...
The titles of your blog posts are detrimental to the success of your content marketing. In a sea of Google search results and social media, the title of your post can mean the difference between a reader clicking for more or just brushing you aside. In this post we’ll...
When you begin to create a blog for your private practice, your first question may be “What on earth should I write about?” quickly followed by “Where do I begin?” But when it comes to blogging, there is another question that’s an even more powerful place to begin....
Your about page on your private practice website is a huge asset to your business. This page is often one of the most-visited pages on your website, so it’s important that you spend time making sure your about page works for you, turning potential clients into paying...