Scaling A Group Therapy Practice With A Strategic Website Redesign
Kayla Reilly & Evolution Wellness
Kayla’s group practice had been growing exponentially. But her therapy website and the platform it was built on was getting in the way of that growth. She needed a website that would scale with her business and increase her profits.
Our Approach to the Website Design
Kayla had already done an amazing job in branding her private practice.
This actually made our team’s work a lot easier because they already had colors, a mood/feeling to stick to, and tons of curated photography to go with their website.
We were then able to focus on taking those elements and put them together to make a beautifully designed but functional website focused on converting new visitors into clients.
Focusing on Conversions
To focus on those conversions, we made sure the phone number was easily accessible no matter where you were on the page.
We made it super easy for mobile viewers to click on the phone number at the top of each page so they could call Evolution Wellness when they were ready.
Each page ends with a large call to action area, bringing the visitor right into that next step we want them to take.
At Kayla’s request, we embedded a Google form in place of a standard website form. This is helping Kayla’s team keep track of potential client inquiries in one unified location, cutting down on admin time and getting potential clients on the calendar much more quickly.
SEO & Foundational Content
At the start of our project together, the Evolution Wellness website was getting a decent amount of traffic from search engines, thanks to the many service pages and blog posts that were already on the website.
We wanted to strengthen this SEO foundation as we redesigned the website.
The first thing we did is an SEO content audit, by which we look at the copy of each of the main informational pages and make sure they’re optimized for keywords.
Our copywriter fleshed out the current service pages, optimized titles and meta descriptions and made sure keywords were appearing in the right places.
Then we wrote a few more service pages to round out the content on the website.
Because Kayla wanted to simplify their domain name, many of the pages URLs would be changing.
This meant that we had to let Google know the new location of each page that it was already ranking in search results.
So we set up redirects so that anyone coming from search results tied to an old link would end up in the proper place on the new website.
These two approaches (SEO content editing and link-mapping) helped ensure we didn’t lose any traffic from Google and increase organic traffic going forward.
What Kayla Had To Say About Working With Us
What was your main problem or challenge before working with Private Practice Elevation?
We had a great website, but the company wouldn’t allow us to “own” it. They forced us to use their company and really struggled to support us when we added or removed a clinician. Having control over our own website was really important to us as we scale.
Why Private Practice Elevation?
What I liked about Private Practice Elevation was that it was really clear there was a team in place who understood what they were doing. Websites are complex: functional, design, copy, and SEO are all key components and it was clear that Daniel and Private Practice Elevation really understood and delivered that.
What results did you get from working with us?
What I love about our website is that it really captures our brand.
We want people to feel cared for, comfortable, and trusting that we are professionals without being stuffy and condescending.
We know how to use the website to make the updates we need, there are options for us to use the SEO services or we can pause on them and do it ourselves.
I love having choices and know that Daniel and his team supports our decisions. I don’t feel like it’s a “sales pitch” all the time.
Kayla Reilly, CEO Evolution Wellness