In the last episode, I laid out my entire philosophy and strategy for marketing a private practice online and the order of events that will help you see exponential traffic and growth in your business.

I call it The Online Marketing Summit (see graphic below).

If you haven’t listened to that episode yet, check it out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online

The 3-phase plan I presented included:

  1. Your Website: Building Your Foundation
  2. Your Traffic: Attract Your People (or Ideal Clients)
  3. Your Authority: Expand Your Influence

In this week’s episode, we’re diving deep into the first phase of marketing your practice online: your website.

I’ll go over the various tasks and strategies that go into creating a therapy website that speaks to your ideal client and converts traffic into warm leads and new clients.

There are 3 specific buckets that you’ll want to focus on during the website phase in order to make it a success.

Getting your private practice website right will mean that when you move onto the next phase, The Traffic Phase, you’ll be able to turn that traffic into new clients.

In This Episode, You’ll Learn:

  • Why a website should be the first thing you do when marketing your practice
  • 3 strategic things to focus on during the website phase to ensure it actually helps you get clients
  • What type of content will help you connect with potential clients and get you found in Google
  • Tips to help your website convert at a higher rate
  • Why you should consider building an email list of potential clients and how it can increase conversions

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