In our last episode, you got to be a fly on the wall during my conversation with my friend, Gordon Brewer, as we unpacked all the reasons why he wants to redesign the website he’s built for his group practice.
If you haven’t heard that episode yet, you can listen to it here.
During that conversation, I walked Gordon through a series of questions to get to the bottom of what he wanted to achieve in his business.
Knowing the answers to these questions will help me and my team ensure that the design that we create for Gordon’s practice will deliver him the results he’s looking for.
So we chatted all about the strategy and goals behind the redesign, but what about the steps to actually carry it out?
I know many of you who listen to this podcast may be contemplating DIYing your therapy website.
This episode is for you.
In it, I’ll take Gordon through the more technical steps involved in redesigning a website and some of the things that really trip people up.
We’re going to geek out a little bit here, so buckle up!
In This Episode, You’ll Learn:
- The importance of having a private practice website and online presence
- How to work on your new therapy website while your current one is live
- The positive impact a redesign can have on a website that’s already been getting new clients
- The step by step process we take when redesigning your website
- Why a WordPress website redesign is not as simple as turning on a new theme
- The difference between WordPress and platforms like Squarespace, Wix, etc.
- Design tips for design-challenged therapists who are DIYing their private practice website
- How to speak to your ideal client so that your redesigned website pulls in new business
- The technical things to be aware of when you’re redesigning your website so that you don’t lose your established SEO work
And a very special thank you to Gordon Brewer for allowing me to publish this episode on my own podcast.
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Links mentioned in this episode:
- The Practice Of Therapy Website
- Gordon’s Group Practice: Kingsport Counseling Associates
- Get started with a 15-minute quick call with Daniel
- The Divi WordPress Theme
- Donald Miller’s Building A Story Brand
- Our therapy website design packages
Some links may be affiliate links
About Gordon Brewer
L. Gordon Brewer, Jr., MEd, LMFT therapist | podcaster | trainer | speaker | writer is a licensed marital and family therapist and an AAMFT Approved Supervisor. Gordon is the person behind The Practice of Therapy Podcast and Blog. The Practice of Therapy provides information and resources for clinicians starting, growing or scaling private practices.
Gordon has worked in the human services and mental health fields for over 30 years. He has previously worked in agency settings and is currently in private practice as a therapist. He is the owner of a group therapy practice, Kingsport Counseling Associates, PLLC (www.kingsportcounseling,com) located in Kingsport, TN. He has also served as an adjunct instructor and internship supervisor at East Tennessee State University.
Gordon is married to Mary “Sister” Brewer and they have one daughter, Rebecca who is an environmental educator. Gordon is also a clergy person in the Episcopal Church (vocational deacon).