In this episode of the Private Practice Elevation Podcast, we’re discussing what it looks like to pour your blood, sweat and tears into building the private practice you thought you wanted, only to discover it’s sucking the life out of you.

What do you do when you realize you’ve built the wrong practice? The wrong business of your dreams?

You and your family have sacrificed time with you and money in order for you to build your practice.

How do you tell them you need to make a change?

It’s these types of big questions that our guest had to wrestle with.

Annie Schuessler has been a therapist in private practice for 20 years, and a business coach for over 10 years.

She’s doing what she’s passionate about – helping healers and entrepreneurs launch their signature programs – but it wasn’t always that way.

In our conversation, she unpacks her story about how she went from the realization that her practice wasn’t working, crying in the fetal position, and walked through the changes that lead her to building a business she loves.

In This Episode, You’ll Learn:

  • How to tell when it’s time to pivot in your private practice
  • The signs to look for when you’re close to burnout
  • What it looks like to shift from therapy to a coaching business model
  • How to be honest with yourself and your family when you need to make a change in your business
  • How you can save tons of time and heartache by pivoting sooner
  • The steps you can take to build a business that brings you joy
  • Helpful marketing tips to help you build an audience so you can launch your online programs or coaching offers
  • The power of having conversations with the people you want to serve

This Episode Is Brought To You By Convertkit

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About Annie Schuessler

Annie Schuessler is a business coach and the host of Rebel Therapist®Podcast where she shares stories of people creating unique and innovative businesses. She’s been a therapist in private practice for 20 years, and a business coach for over 10 years. Her mission is to help healers and entrepreneurs create and launch exceptional signature programs. She lives in San Francisco with her wife and two children. When she’s not recording a podcast or working with her clients, you can find her trying to convince her family to play Catan or ping pong with her. You can find her resources at

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