In today’s podcast episode, you’re going to learn everything you need to know about stock image licenses to make sure you and your website are free from any violations that could cause you some trouble in the future.
Using high-quality images on your private practice website can be a great way to create a professional look and connect with your ideal clients.
Since most of us are not professional photographers, you turn to stock images to fill your website with photos.
You may think that since these websites state you’re free to use photos for personal and/or professional use you can slap them on your website and be on your way.
But the trouble is that using images of identifiable models within the context of mental health issues still carries a stigma in our world.
And thus, each stock photo supplier has its own set of standards for how those photos can be used.
If used incorrectly, a stock photo model could have the legal grounds to hit you with a defamation lawsuit.
I know, I know, it sounds scary.
And the chances that will happen may be slim, however it’s up to you to decide the level of risk you’re willing to take when it comes to your online marketing and stock image use.
But where do you begin to understand these licenses and which stock image websites allow you to use their photos?
Enter our expert guest, Kat Love, founder of EmpathySites.
As an expert in websites for psychotherapists and online marketing, they’ve done extensive research on this topic to help ensure their clients (and you!) are covered in the area of correct stock image use.
If you’re using stock photos on your own therapy website, you’ll want to give this one a listen.
In This Episode, You’ll Learn:
- Why stock photography websites have certain restrictions on how you use their photos on a mental health website
- Which stock photo websites do not allow you to use images with models on your own therapy website
- The different types of image licenses and how to ensure your image use is compliant
- Example disclaimer text you can use on your own private practice website to protect you from wrongfully using licensed photos
- Whether or not you can use images with anonymous models on your website
- The big issue with using free stock photo websites
- How to protect yourself legally from unintentional copyright lawsuits
- Alternatives ways to get images that reflect your practice without using stock photos
About Kat Love
Therapists helped Kat Love heal from childhood sexual abuse so now, they choose to specialize in helping therapists with their websites.
Kat founded Empathycopy, a website writing tool as well as Empathysites, a website design solution to help therapists create an online presence that truly reflects who they are so they can attract their best-fit clients.
As a therapist website expert, Kat has appeared on The Therapist Clubhouse podcast, Selling The Couch podcast, PsychCentral Pro, Thriving Therapy Practice Podcast, the Australia Counselling Directory, Private Practice Startup Podcast, and more.
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