In this episode of the Private Practice Elevation podcast, we delve into the significant recent changes in the SEO landscape due to Google’s latest core update.
If you’ve relied heavily on optimizing for specific keywords or building backlinks, sorry, but it’s time to reevaluate your strategy. Google’s new focus pivots towards content that is genuinely useful, relevant, and expertly crafted to serve users’ needs.
Understanding these shifts is crucial for private practice owners aiming to maintain or improve their website rankings.
Daniel provides an in-depth look at how these updates could affect your SEO efforts and offers expert advice on adapting to these changes.
By emphasizing the importance of creating high-quality, relevant content and a seamless user experience, he guides listeners through what it takes to stay ahead in the evolving SEO game.
Key Takeaways:
- Relevance Over Keywords: Google’s algorithm now prioritizes understanding the user’s intent and providing relevant answers over just matching keywords.
- Helpful Content: Your website content must come from a place of authority and offer genuine solutions to users’ problems to be considered valuable.
- User Experience: How fast your site loads and how easily users can navigate it play a critical role in maintaining good SEO rankings.
- AI Content: While AI-generated content is acceptable, it must be thoroughly fact-checked and enhanced with your expertise to be effective.
- Adapting to Changes: Regularly reviewing and updating your content to ensure it remains relevant and valuable is crucial for dealing with fluctuations in SEO rankings.
Links mentioned in this episode:
- 148. What Therapists Need to Know About AI w/ Rebekah Hudson
- How Does Google’s Helpful Content Update Impact SEO? – Neil Patel article
Coming in Early 2025!
Exciting news! In early 2025, we’re relaunching SEO Basecamp Live, our mastermind group designed to help you build a customized SEO strategy for your private practice. If you’re ready to grow your online presence, don’t miss out! Join the waiting list for more info—and an exclusive discount for early access.
This Episode Is Brought To You By
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
About Daniel Fava
Daniel Fava is the owner and founder of Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.
Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he’s not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.
