48. How Therapists Can Adapt Their SEO Strategy For COVID-19 with Jessica Tappana

by | May 18, 2020 | Podcast, SEO (Search Engine Optimization)

If you’ve been monitoring your website traffic (and you should be!) then you may have noticed a big change over the last few months.

Since the COVID-19 pandemic hit the world, it seems like nothing has been safe from the impact.

And that includes your SEO strategy and search engine traffic.

As a result of Coronavirus, there has been a major shift in how your clients are using Google and the types of information they are searching for.

And these changes most likely have meant less traffic to your website, and maybe, fewer clients calling you about your therapy services.

So, what should your search engine optimization strategy look like during COVID-19?

What type of SEO strategy should you adopt to help you be ready for when the dust settles on the pandemic?

Our guest today, Jessica Tappana, is going to help you understand the new landscape of SEO for therapists during COVID-19.

Jessica not only runs her own group therapy practice, but she also runs an SEO consulting agency as well.

This means she’s incredibly knowledgeable about using SEO during this crisis because she’s doing it for herself as well as her clients.

If you’ve seen your search traffic and clients drop over the last few months, Jessica is here to help you understand the WHY and then unpack some great tips so you know WHAT to do about it.

In This Episode, You’ll Learn:

  • The real reason why the traffic to your website dropped during the pandemic (hint: it wasn’t about your Google rankings)
  • The type of content you can add to your website to serve your clients NOW while also increasing your visibility in Google
  • Key strategies that you can apply to your SEO today to help you get more traffic
  • Why having a website that converts your traffic is more important than ever
  • What Jessica sees as the future for SEO for therapists
  • Simple tips you can use to get your website ranking for online therapy in your state

Listen to this episode in Apple Podcasts.

Jessica has created a coupon code for her SEO training courses for Private Practice Elevation listeners! Just visit her website here and use the coupon code “Fava” to receive 15% off.

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Links mentioned in this episode:

About Jessica Tappana

Jessica Tappana is a Licensed Clinical Social Worker, trauma therapist, group practice owner & SEO guru.  At Simplified SEO Consulting, she helps therapists show up higher on Google to get in front of their ideal clients and build their private practices.  Jessica and her team offer both “SEO Training” services for practice owners wanting to learn to optimize their own websites and “Done for You” services for those wanting to save time by outsourcing.

Jessica has been featured on podcasts including Practice of the Practice, The Therapist Experience, Practice of Therapy & the Faith in Practice podcast.  Additionally, Jessica has been quoted in media articles & at therapist conferences such as “Killin’ It Camp.”

Grow your private practice with a new website strategy.

Get more traffic. Get more clients. Scale your practice.


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