Using SEO Content To Improve Organic Traffic by 598% in Six Months
Dr. Charles Mike Rios & Developmental Pediatrics
When the pandemic hit in 2020, Developmental Pediatrics took their services online. Their ideal client was now found in the entire state of Texas, however, their website was never optimized beyond their office location. They needed more website traffic from a broader geographic region.
Our SEO Strategy:
Like many private practices that come to us for SEO help, Developmental Pediatrics was short on the most important part of any SEO strategy: optimized content.
They had a basic website that had the minimum of information to let clients know what they did. This included the homepage, an about page, three service pages, FAQ and contact page.
We knew we needed to expand this content if we wanted to start getting more traffic to the website.
So we applied our SEO Traffic Accelerator, which is part of our Client Accelerator System that helps to elevate each part of private practice’s online presence.
Because the website lacked any blog content at all, we set up a blog landing page on the website in preparation for the SEO content we were going to write for the website.
And this was the key to reaching a broader audience outside of Developmental Pediatrics’ local area – focusing on the questions their ideal clients were asking rather than search terms related to “pediatrics in Dallas”.
One of the key terms that Dr. Rios wanted his website to rank for was “autism diagnosis”.
Because there wasn’t much content related to this topic, it was a great place for our SEO writers to start. So that’s what we did!
For over a year, we’ve been writing 2 SEO articles each month related to diagnosing autism and developmental pediatrics.
We know that parents have many questions related to their children’s development and autism, so our focus was to create helpful content related to those topics.
Another thing we did at the same time was to build backlinks to help amplify these new articles, along with some of the current pages on the website. This would help Google understand the content and see the keywords more quickly while also sending authority signals to help it rank higher.
Getting Our Metrics Right to Track Progress
Another missing part of Dr. Rios SEO strategy was the lack of tracking they were doing on the website.
When we first took on this project, they didn’t have Google Analytics set up, nor were they tracking any keywords.
This meant they didn’t know how their traffic currently stood, where people were coming from and what keywords they were using to find them.
We set them up right away with our Website Scorecard (the final step in our Client Accelerator System) by installing Google Analytics, Google Search Console and then giving them a simple dashboard where they could monitor their progress in real-time.