Unload It TherapyUnload It Therapy is an inclusive mental health space led by BIPOC therapists and staff for people of all backgrounds, religions, and sexual orientations. They provide in-person counseling services for couples, individuals, & families in Houston, and virtually in Texas, Kansas, California, Georgia, and Florida.
When we first met Roma, she had a small team but a big focus on growth. She had plans to fill her team’s caseloads and continue to bring on new clinicians and grow her group practice in Houston, TX.
While Roma had a website for Unload It Therapy, the website did not represent the practice the way it needed to. Both the website design and messaging needed work in order to attract and convert more of their ideal clients and give Roma a platform for growth.
The old website was also on the Squarespace platform and in order to give Roma the most flexibility for the future, she wanted to make the move to WordPress.
Roma worked with our copywriter to nail down the messaging for her most important pages. We especially focused on her service pages to help with SEO and connecting with the clients Roma wanted to reach.
Roma did a great job providing us with branded stock photos and ideas for what the website should look for. We love the result: a bold website with eye-catching design elements and beautiful photos representing her ideal clients.
Because she already had some SEO work in place, we made sure to keep that intact as much as possible, and even build upon it. To do that, we created redirects for any URLs that may have changed in the optimization and restructuring of the website. This actually resulted in an increase in keywords and ranking position:
We’re super excited about how Unload It Therapy’s website turned out. We know that this gives Roma a foundation to now build upon for years to come.
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