You may have heard it said that one of the best ways to get organic traffic from Google is to create what’s called, “specialty pages.”
These are those highly-detailed, informational pages on your website that are specific to the specialties or services you offer in your private practice.
What makes this such a good website strategy is that it allows you to be super specific with each page, creating copy that is perfectly targeted toward your ideal client.
You can use on-page SEO strategy to really optimize these pages for search engines to help you drive traffic.
But how do you actually go about this?
What does it look like in the real world and is it actually worth it to create so much content for your private practice website?
I’d like to introduce you to Paul Thomas.
Paul Thomas is a Clinical Hypnotherapist in Sydney, Australia, who helps his clients overcome personal, emotional and habitual problems quickly and easily by using Hypnosis and NLP (Neuro-Linguistic Programming).
He also happens to be one of the very first students to go through the Create My Therapist Website Toolbox program.
Paul took what he learned in the program about creating content and boy did Google love it.
He applied it to his hypnotherapy website and was able to rank it on the first page of Google!
What You’ll Hear in This Episode:
- How Paul decided that online marketing was the way to go for his private practice
- How Paul shifted the focus of his about page to create content for his ideal client
- What it’s like to DIY your private practice website and how much content you actually need to launch
- How Paul identified where to invest money in order to grow his business and the shift he made to free content marketing INSTEAD of paying for ads
- What Paul did AFTER he launched to create momentum and drive organic traffic to his hypnotherapy website
You can also watch our conversation here:
This episode is brought to you by my free webinar, 7 Steps To Convert More Website Visitors Into Your Ideal Clients. This webinar will give you some simple steps to making some powerful adjustments to your website and content so that you can convert more visitors into you next client. Click here to register!
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Links mentioned in this episode:
Paul’s Website: https://www.harbourhypnotherapy.com.au/
Watch Our Interview: https://youtu.be/P0Y1w7q6cCg