151. Building an Unbreakable Life and Business: Overcoming Adversity and Finding Success with Soribel Martinez

by | Jan 8, 2024 | Grow Your Private Practice, Podcast

 In this episode of The Private Practice Elevation Podcast, we delve into the inspiring story of Soribel Martinez, a licensed clinical social worker and CEO of SM Psychotherapy and Counseling Services. 


Soribel shares her journey of overcoming adversity, including a life-threatening health condition, and how she used these experiences to build an unbreakable life and business. 


Through her personal story and professional expertise, Soribel provides valuable insights and strategies for aligning purpose, mindset, marketing and hiring to create a resilient and successful business.


Soribel Martinez’s story is one of resilience and determination. Born in the Dominican Republic, Soribel faced the challenges of immigration and the loss of her cultural identity at a young age. However, her journey took an unexpected turn when she was diagnosed with two brain aneurysms. 


This life-altering event forced Soribel to confront her mortality and reevaluate her purpose in life.


Soribel’s journey towards building an unbreakable life and business began with a shift in mindset. She realized that dwelling on negative thoughts and worst-case scenarios would only hinder her ability to live fully for her son. With the help of a psychologist, Soribel learned to shift her perception and embrace the opportunities that adversity presents.


And now, as a business coach, she helps others do the same. Listen to the episode as Soribel unpacks her framework for overcoming adversity and finding success, plus a ton of other marketing strategies and tips you can apply to your own private practice.

In This Episode, We Discuss:

  • Soribel’s incredible story of how she worked through a health diagnosis
  • Using self-analysis and understanding of how you got there to create a path forward
  • Keys to finding opportunities in adversity
  • How to grow outside of your comfort zone
  • Shifting mindset and perception after receiving bad news
  • Building a waitlist and growing the private practice
  • The importance of creating a business plan and marketing strategy
  • Staying focused on goals and avoiding distractions
  • Building a crisis-proof business with the right mindset
  • Importance of marketing and having a marketing budget
  • Hiring and onboarding process for growth and demand fulfillment
  • Importance of building a business mindset and hiring strategies
  • Key elements of the marketing plan: digital marketing, social media presence
  • Utilizing Google Ads, Facebook ads, SEO, and email marketing

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151. Building an Unbreakable Life and Business: Overcoming Adversity and Finding Success with Soribel Martinez

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  • The top 5 mistakes therapists make when trying to DIY their SEO
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  • Simple keyword research: how to find and evaluate the best keywords for your practice so you don’t waste time optimizing for terms your ideal clients aren’t using
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  • PLUS live Q&A to help you with your specific SEO questions


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About Soribel Martinez

151. Building an Unbreakable Life and Business: Overcoming Adversity and Finding Success with Soribel Martinez

Soribel Martinez is a celebrated podcast host, Licensed Clinical Psychotherapist, and visionary business coach. As CEO and founder of SMPsychotherapy and Counseling Services, she’s successfully implemented the Multi-Million-Dollar Private Practice Framework™, transforming her practice into a beacon for over eleven thousand clients. With over twenty-five years of experience, Soribel offers invaluable insights into personal growth and business development. Her podcasts blend professional wisdom with engaging storytelling, providing listeners with practical strategies for success. Author, educator, and mother, Soribel is an inspiring figure in both the mental health and entrepreneurial spheres. Residing in Connecticut with her family, she continues to influence and motivate through her work as a dynamic public speaker and adjunct professor at Post University.


Key Takeaways: Overcoming Adversity and Finding Success

The Bounce Back from the Dirty Chair: A Framework for Resilience

To navigate the challenges of life and business, Soribel developed the Bounce Back from the Dirty Chair process. This framework, outlined in her book “Unbreakable,” provides a roadmap for bouncing back from crises and building resilience. It involves self-analysis, shifting mindset and perception, and seeking support from others.


Soribel emphasizes the importance of aligning one’s purpose, vision, and mission to create an unbreakable life and business. By understanding how we got to our current circumstances and taking intentional action, we can overcome obstacles and reach our highest potential.


Mindset, Marketing, and Hiring: Key Pillars of an Unbreakable Business

Soribel’s journey in building her private practice, SM Psychotherapy and Counseling Services, offers valuable insights into creating a crisis-proof business. She highlights three key pillars: mindset, marketing, and hiring.



As therapists, it is crucial to develop a business owner’s mindset. This shift in perspective allows us to make decisions that align with our goals and vision. Soribel emphasizes that 90-95% of building a successful business is mindset work, while the remaining 5-10% is strategy.



To attract clients and create impact, therapists must have a marketing strategy and budget. Soribel utilizes digital marketing, including Google Ads, Facebook Ads, and SEO optimization. By building a cohesive brand message and sharing educational content through blogs and email marketing, she has been able to consistently attract clients and referrals.



As the demand for services grows, hiring becomes essential. Soribel emphasizes the importance of having a strong hiring and onboarding process. By finding the right therapists and creating a balance between demand and supply, businesses can scale and meet the needs of their clients.


Implications and Future Outlook

Soribel’s story and strategies have significant implications for therapists and business owners alike. By embracing adversity and aligning purpose, mindset, marketing, and hiring, individuals can build unbreakable lives and businesses.


The future outlook for therapists and private practice owners is promising. With the right mindset and strategies in place, therapists can overcome the challenges of running a business and create sustainable success. Soribel’s multimillion-dollar private practice framework serves as a testament to the potential for growth and impact in the field.


Conclusion: Embracing Resilience and Creating Impact

Soribel Martinez’s journey from adversity to success offers valuable lessons for therapists and business owners. By embracing resilience and aligning purpose, mindset, marketing, and hiring, individuals can build unbreakable lives and businesses.


Through her personal story and professional expertise, Soribel reminds us that time is life and that we must not waste our potential. By taking intentional action and seeking support, we can create the life and business of our dreams.


As therapists, it is essential to recognize the importance of business skills and strategies. By developing a business owner’s mindset and implementing effective marketing and hiring practices, therapists can create sustainable and impactful businesses.


Soribel’s story serves as an inspiration to all those facing adversity and seeking to build an unbreakable life and business. With the right mindset and strategies, we can overcome challenges, fulfill our purpose, and make a lasting impact on the world.


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