With online marketing, I’ve often heard it said that you can’t grow what you don’t measure.
No matter what your business goals are, keeping track of certain metrics, not only pertaining to your website but your entire business, is paramount to moving your practice toward reaching those goals.
How will you know you hit a goal unless you actually measure the results of your actions?
In this episode we’re answering a question from our audience: “what metrics should I be tracking on my website?”
Metrics and numbers can seem very overwhelming at first.
This is especially true if you plug Google Analytics into your website for the first time and take a look at that dashboard. Wow!
Talk about confusing.
But I’m not about confusing. I’m about simple here.
So I’m going to break down the four most important metrics you should be tracking on your private practice website.
While there are many types of metrics you can measure, these will get you started and help you give you a solid pulse on how your website is performing.
In this episode you’ll also learn:
- How to get started using Google Analytics
- Where to find these basic metrics within the Google Analytics dashboard
- Why knowing your most-visited web pages is so important
- How knowing where traffic is coming from can help you craft your online marketing strategy
- My super simple way to track website conversions each month
This episode is brought to you by my free webinar, 7 Steps To Convert More Website Visitors Into Your Ideal Clients. This webinar will give you some simple steps to making some powerful adjustments to your website and content so that you can convert more visitors into you next client. Click here to register!
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