70. Your Successful Therapy Website Redesign: Understanding When & Why

by | Jan 19, 2021 | Podcast, Private Practice Website

In this week’s episode of The Private Practice Elevation podcast, we’re going behind the scenes on a therapy website redesign project to help you understand the key components that can help make these types of projects a success.

Whether you’ve got an outdated private practice website that’s just begging for a makeover or you just know that your current website could be better, this episode is going to help you prepare.

And it will be extremely applicable because we’ll be using a real-life example: my friend, Gordon Brewer, from The Practice of Therapy.

Gordon recently reached out to me to let me know that he wanted to redesign the website he’s been using for his own group therapy practice.

He thought it would be a great idea to document the journey and record a couple of episodes for his own podcast, which he’s graciously allowed us to publish here at Private Practice Elevation.

In this first of two episodes, I’ll take Gordon through the questions that I ask any new client of mine before diving into a website redesign project.

Before anything gets built, before styles are chosen, before content gets written… there are some key questions that you’ll want to answer before building your own website.

You see, many people don’t think of their private practice website for what it is; an investment in the future of your business. 

It’s a tool to bring in more clients and impact your revenue. 

So we need to get very clear on why we’re redesigning the website in the first place. 

The why and the goals of the business is what will drive many design decisions and what’s actually going to need to happen with the new website.

So, you’ll get to listen in as Gordon answers some important questions for himself and his business before we redesign his group practice website.

In This Episode, You’ll Learn:

  • The questions you need to answer before your redesign your therapy website
  • How to focus on the key goals you have for your business and how those goals will impact your website project
  • A real-world example of a private practice owner at the beginning stages of redesigning a website for their therapy practice

This Episode Is Brought To You By

Click here to get your personal website and marketing ROI report.

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About Gordon Brewer

L. Gordon Brewer, Jr., MEd, LMFT therapist | podcaster | trainer | speaker | writer is a  licensed marital and family therapist and an AAMFT Approved Supervisor. Gordon is the person behind The Practice of Therapy Podcast and Blog. The Practice of Therapy provides information and resources for clinicians starting, growing or scaling private practices.

Gordon has worked in the human services and mental health fields for over 30 years. He has previously worked in agency settings and is currently in private practice as a therapist. He is the owner of a group therapy practice, Kingsport Counseling Associates, PLLC (www.kingsportcounseling.com) located in Kingsport, TN.   He has also served as an adjunct instructor and internship supervisor at East Tennessee State University.

Gordon is married to Mary “Sister” Brewer and they have one daughter, Rebecca who is an environmental educator.  Gordon is also a clergy person in the Episcopal Church (vocational deacon).

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