Socal Christian Counseling
A small group practice offering online Christian Counseling in California.
Rebecca Schwarz, the owner of So Cal Christian Counseling, faced a significant setback when her website, hosted by Vistaprint, was unexpectedly transferred to Wix, resulting in a cascade of technical issues.
This migration led to a dramatic decline in organic traffic and a notable drop in inquiries from potential clients. The user experience on the site became severely compromised, hindering navigation and ultimately impacting conversions.
Consequently, Rebecca was struggling to attract new clients, jeopardizing the growth and sustainability of her group private practice.
Project Goals:
Rebecca and Private Practice Elevation approached the website redesign project with clear objectives in mind:
- Platform Migration and SEO Optimization: Move the website from Wix to WordPress to address technical issues affecting SEO negatively and lay a foundation for future optimization efforts.
- Enhanced Online Visibility: Establish a robust SEO strategy, including keyword research and service page optimization, to attract a steady influx of new clients to So Cal Christian Counseling.
- Content Strategy and Messaging: Develop a content strategy that resonates with the target audience’s pain points, guiding them towards taking action and seeking counseling services.
- Rebranding and Improved Messaging: Revamp the website’s branding and messaging to better connect with potential clients and stand out in the competitive landscape.
Rebecca opted to implement the Client Acceleration System, our 12-month comprehensive digital marketing strategy, to leverage the redesigned website for increased online visibility and client acquisition.
This means that Private Practice Elevation will be working with her for 12 months to completely level up her online presence and support in her marketing. Now that we’ve written copy that focuses on her ideal client, designed and built the website, we can begin using the website to attract more clients with an SEO strategy targeting those ideal clients.
This involves ongoing SEO efforts, content creation, backlink building, and local SEO optimization.
Our Approach:
The redesign project followed a strategic approach:
Technical Migration and SEO Implementation:
During the migration from Wix to WordPress, a comprehensive SEO strategy was crafted to enhance So Cal Christian Counseling’s online presence.
Technical SEO elements, including URL structures and meta tags, were optimized for improved accessibility and search engine discoverability. Keyword research informed the creation of compelling, keyword-rich content tailored to resonate with the target audience and boost search engine visibility.
In the future, we will focus on local search optimization, integrating location-specific keywords and leveraging Google My Business to enhance local relevance.
The website’s structure was set up to facilitate easy navigation, with dedicated pages for each service and team member. Google Business reviews were seamlessly integrated, reinforcing the practice’s commitment to excellence.
Overall, the technical migration and SEO implementation will play a crucial role in driving organic traffic and enhancing So Cal Christian Counseling’s online visibility and credibility.
Content Development and Brand Integration:
The initial website failed to capture the essence of So Cal Christian Counseling’s services, hindering its ability to rank for relevant keywords.
Collaborating closely with our seasoned copywriter, Rebecca embarked on a journey to enrich the website’s content, ensuring comprehensive coverage of each service offered by her and her team.
Recognizing the importance of fostering a personal connection, individual pages were crafted for each team member, allowing visitors to resonate with potential therapists.
To encapsulate the tranquil essence of Southern California, carefully curated photographs were seamlessly integrated, instilling a sense of serenity and familiarity among local residents.
Rebecca also sought to bolster credibility through client testimonials. Using a WordPress plugin, we seamlessly integrated Google Business Profile reviews into the website, further reinforcing So Cal Christian Counseling’s reputation for excellence and trustworthiness.
Because Rebecca rebranded her business, she had a vibrant logo that we were able to use as inspiration for a clean but colorful website design, connecting users to the joy Rebecca’s team tries to bring to their client’s lives.
Conclusion:
The website redesign project successfully addressed the challenges faced by So Cal Christian Counseling, positioning the practice for sustained growth and success.
By migrating to WordPress, implementing a comprehensive SEO strategy, and revamping the website’s content and branding, Rebecca Schwarz now has a foundation to help her attract a steady stream of new clients and differentiate her practice in a competitive market.
As we continue to work alongside Rebecca in the months to come – focusing on monthly SEO and a website care plan – we hope to continue to improve So Cal Christian Counseling’s online visibility, solidifying its position as a trusted provider of faith-based counseling services in Southern California.
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Whether you’re looking to level up your private practice website’s design, or need help navigating SEO so that your clients can find you, we can help.