Publishing videos on your blog regularly can be a great way to connect with potential clients. But is there a benefit or drawback to vlogging (video blogging)? In this article we’ll explore the pros and cons of vlogging and help you discover if video marketing is...
Building a private practice is hard. Like any business, there can be ups and there can be downs as you figure out how to market your therapy services. But the great news is, you don’t have to do it alone. In this article, I’ll share advice from some of the leading...
The holiday season is a perfect time to slow things down (or at least attempt to!) and plan for the coming year. So, I’ve taken a break from publishing new articles for the month of December. But I’m not going to leave you hanging. Below you’ll find some of my...
I hate to say it, but as clinicians, we can be a little slow on the entrepreneurial uptake. We’re often so focused on serving our clients well, that we struggle to come up for air and think about the professional side of our practices. And, because we sometimes forget...
The titles of your blog posts are detrimental to the success of your content marketing. In a sea of Google search results and social media, the title of your post can mean the difference between a reader clicking for more or just brushing you aside. In this post we’ll...
Getting people to show up to their private practice website is one of the greatest frustrations I hear from therapists. I mean, why put all this effort into building your website if no one’s even going to visit it? And how are you supposed to attract new clients if...
