How A Private Practice Website Redesign Led to Better Clients
John Riley, LPC, Case Study
John Riley’s therapy practice was basically full. The problem was that not all of his clients were the right clients. He was also dependent on a couple of colleagues as his referral source. John needed a website to extend his marketing reach and attract the types of clients he loves to help.
Focusing On John’s Ideal Client
John had a clear picture of the type of client that he does his best work with.
These are people who are highly sensitive and tend to think deeply about themselves and their lives.
Having a clear picture of your ideal client can make copywriting and marketing so much easier.
We knew we had to keep this website simple and call out those ideal clients right away. On the homepage, you’ll see “Therapy For Deep Feelers” right there.
The design was clean, allowing John’s copy to shine so that his website could easily resonate with those ideal clients he had in mind.
What John Had To Say
“I am not getting more calls but I am getting better calls.
The website is filtering people who are obviously not a good fit. I am more full and have the confidence to turn away clients who do not feel like a good fit.
Daniel and Private Practice Elevation is organized, creative, and competent. If you’re ready to make an investment for a top-quality therapy website, they are the place to go. “
John Riley, LPC