124. What You Need to Know Before Starting a Faith-based Practice w/ Whitney Owens

by | Dec 12, 2022 | Grow Your Private Practice, Podcast

In this episode of The Private Practice Elevation Podcast, we’re going to talk about the most important things you need to know before you start a faith-based therapy practice.

I know many therapists that want to integrate their faith into the work that they do – both clinically and in how they run their practice.

My wife happens to be one of them!

But one thing that can be a challenge is understanding how to position your practice from a faith-based perspective without excluding other clients that don’t adhere to a certain faith.

You may want to bring faith into the work you do, but you may be afraid it will turn other clients off.

So how can you create a practice that stays true to who you are and the faith that’s important to you in such a way that will help you grow your business?

Today we’re speaking with my friend, Whitney Owens, all about building a faith-based private practice.

She’s sharing her wisdom about what she’s learned both firsthand from building her own practice as well as the business owners she consults with.

There are a few key decisions and questions you can answer before starting your own faith-based therapy practice, and Whitney is here to help us unpack them.

In This Episode, You’ll Learn:

  • What it means to have a faith-based practice and how it can apply to all walks of faith
  • Practical ways that you can bring more of your faith into your clinical work and business-building
  • The difference between an “overt” faith-based practice and a “covert” one and what that means for your marketing
  • Examples of marketing a faith-based therapy practice
  • Tips for branding your faith-based private practice that will help you with your messaging and what you put on your website
  • Why it’s so important to track your marketing numbers and return on investments
  • Why having a community around you while you build your practice is so important

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About Whitney Owens

Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant. She is located in Savannah, Georgia, where she manages a private pay group practice with 10 plus clinicians. Along with running her practice, she consults practice owners around the country on how to start and grow a successful faith-based practice. She hosts summits, a weekly podcast, and a membership community for faith-based practice owners called Wise Practice. She has spoken at numerous events such as both the Georgia and Maryland annual professional counselors conferences as well as trainings for Florida’s Counseling Association. In 2023 she will be speaking at Meet you in Kentucky, which is for group practice owners, as well as hosting her own summit in Savannah. In her free time, Whitney enjoys spending time with her husband and two girls, running, reading, and relaxing in the backyard.

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