Digital Trailmap Workshop




A Digital Roadmap is designed to answer the big questions for a project or campaign before we build anything.
The questions we typically want to answer are:
  • Why are we doing this and how does it fit into the overall strategy of the organization?
  • Who is it for?
  • Why will they care and why will they use it?
  • When is it happening?
  • How will we know if it’s successful?
    • For the users?
    • For the business?
  • What assets do we already have?
  • What needs to be built?
  • What are the deliverables?

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