Many therapists in private practice feel overwhelmed by all the marketing options available today.
Between managing a full caseload, trying to keep up with social media trends, and maintaining a personal life, blogging often ends up at the bottom of the priority list—or gets abandoned altogether.
And with the rise of video, reels, and short-form content, it’s easy to wonder: Is blogging even still worth it?
In this episode of the Private Practice Elevation Podcast, host Daniel Fava sets the record straight.
He dives into the current state of blogging in 2025 and why, despite the ever-evolving digital landscape, blogging remains one of the most effective and underutilized marketing tools for private practice owners.
Daniel explores how blogging supports your long-term marketing strategy by improving SEO, keeping your website active and visible in Google, and helping potential clients connect with your voice and expertise.
He breaks it down in simple, therapist-friendly terms, making it clear how blogging actually works to drive traffic and build trust over time.
Listeners will also learn practical ways to overcome common blogging roadblocks—like lack of time, perfectionism, and not knowing what to write about.
Whether you’re new to blogging or you’ve let it fall by the wayside, this episode will give you the motivation and tools to use blogging more effectively—and without the overwhelm.
What You’ll Learn:
- Why blogging is still one of the best ways to build trust with potential clients
- How blogging improves your website’s SEO by keeping it fresh and keyword-rich
- The importance of internal linking for both user experience and search rankings
- Tips for coming up with blog post ideas and staying consistent
- How blogging fits into a long-term content strategy that drives sustainable growth
Key Takeaways:
- Blogging isn’t dead—it’s still highly relevant and effective when done intentionally
- Fresh, consistent content signals to Google that your website is active and useful
- AI tools like ChatGPT can help generate ideas and outlines to save you time
- Internal linking from blog posts boosts both navigation and SEO performance
- Your blog can help potential clients build a connection with you before they reach out
Links mentioned in this episode:
- 163. SEO Success Story: How One Therapist Achieved a Fully Booked Calendar with Steve Cuffari
- Monthly SEO for Private Practice
This Episode Is Brought To You By
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
About Daniel Fava
Daniel Fava is the owner and founder of Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.
Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he’s not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.
