Marketing your private practice can often feel overwhelming — especially when you’re trying every strategy out there and still not seeing results.
In this episode of the Private Practice Elevation podcast, host Daniel Fava chats with Valery Krieg, a therapist, private practice owner, and business coach, about why marketing struggles are rarely a reflection of the therapist — it’s the strategy that’s the issue.
Valery shares her inspiring journey from community mental health to building her own successful private practice.
Along the way, she learned firsthand how personalized, client-focused marketing can transform a struggling practice into a thriving one.
This conversation is packed with practical insights for therapists looking to simplify their marketing, attract ideal clients, and build sustainable businesses without burning out.
Whether you’re just starting out or trying to revamp your practice’s marketing approach, this episode will help you gain clarity on what truly works and how to create marketing that feels aligned with your strengths and vision.
Key Takeaways
- Building a successful therapy practice requires focusing on personalized marketing strategies that truly resonate with your ideal client.
- Identifying and understanding your “zone of genius” can lead to a more sustainable business model that avoids burnout.
- Marketing strategies need to be tailored to the unique needs of your practice and clients, rather than following generic advice.
- The importance of meeting clients where they are, especially during crucial decision-making moments, such as booking consultations.
- Actionable, no-fluff advice can help therapists feel more confident and intentional in their marketing efforts.
The Savvy Practice Summit is almost here! This event is all about helping therapists build profitable, sustainable practices—without burnout or guesswork. I’ll be speaking on March 10 about What You Need To Know About SEO in 2025 and I’d love for you to join me!
Links & Resources From This Episode
- Savvy Practice Summit: A three-day virtual summit designed to help therapists go from broke to booked. More information can be accessed via the short link: privatepracticeelevation.com/savvy
- Practice with Valery: Valery Krieg’s coaching business where she provides no-fluff, practical advice for building a therapy practice.
Watch The Video:
This Episode Is Brought To You By
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
About Valery Krieg
Valery Krieg is a therapist, private practice owner, and business coach dedicated to helping therapists build thriving, sustainable practices. After struggling with ineffective, cookie-cutter marketing strategies in her own practice, she developed a method to help therapists attract their ideal clients and grow their businesses with confidence. Now, she teaches therapists how to ditch outdated advice, simplify their marketing, and create a practice that truly fits their life and goals.
About Daniel Fava
Daniel Fava is the owner and founder of Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.
Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he’s not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.
