Amanda Lacefield has been in private practice for years. She had a therapy website, but it was outdated, hard to use and it didn’t represent her business or her ideal clients well. This meant she wasn’t getting a lot of new clients and the ones she was getting, were not always a great fit.
Our Approach to the Website Design
Amanda had worked very hard to create a physical office space that was safe, inclusive and felt like home to her clients.
It was important that her new website be an extension of this intention.
Since the clients Amanda loved to help were those with anxiety and depression, we knew it was going to be important to provide that feeling of calm and safety at their first interaction with her business… her private practice website.
Even though Amanda’s practice is in Radcliff, Kentucky, she used light imagery of the ocean to portray that sense of calm.
We made sure the website had clean and open white space to make the text easy to digest and not add more confusion or anxiety for her website visitors.
Her old website lacked clarity right at the start, with a homepage that felt more like a hip, young-adult service, rather than the high-end professional counseling service Amanda wanted to portray.
So we focused in on her services right on the homepage, a strategy we use on most of our private practice website projects, to help with SEO and get the user to the information they need as quickly as possible.
This gives the user a quick glance at Amanda’s counseling services and establishes her as an authority as a therapist with specialized skills.
We also clarified what we wanted users to do on her website: schedule a free consultation.
This helps lead users down a path to actually becoming clients, instead of getting lost and wondering what to do next.