When the majority of your day is spent working with clients, any marketing activity has to be something that has the potential to make a difference – as I am sure you will all agree with. But then, which activity to focus on? Should you create social media...
In recent years, the popularity of podcasts has simply exploded. If there is a subject that you want to learn more about, chances are, there’s a podcast for it. This includes podcasts about building your private practice. In this article, we’ll round up some of the...
Getting people to show up to their private practice website is one of the greatest frustrations I hear from therapists. I mean, why put all this effort into building your website if no one’s even going to visit it? And how are you supposed to attract new clients if...
Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this...
Online directories are often the first place a therapist will go to get their services out into the world. They can be a great source for new clients coming into your private practice especially when starting out. Even before she had a website, my wife had a...
Guest post by L. Gordon Brewer, Jr., MEd. LMFT All of us want to be paid for what we do. When a therapist goes into practice, there are essentially two basic ways a person can be paid for what they do. One is to be employed by an agency or other provider of services...
