Every therapist wants their clients to be able to find them.
SEO (or search engine optimization) is the process of improving the chances that you’ll get traffic from search engines like Google.
It helps increase the likelihood that the people searching for help in your area of expertise can find you.
More free traffic from Google means a better chance of getting more clients.
But SEO can be incredibly confusing.
There’s a lot of information out there and there’s a lot of factors that can affect how high on the list of search results your website appears when someone types in a search term related to your private practice.
But one of the main factors (and where a lot of search engine optimization begins) is with a “keyword”.
To help us understand the basics of using keywords properly for SEO success, I’ve interviewed Dr. Marie Fang from Private Practice Skills.
Dr. Marie is a double threat when it comes to helping you understand SEO for private practice.
You see, she not only runs her own successful private practice, but she’s taken all her practical know-how and love for teaching to help other therapists learn the ins and outs of getting a private practice off the ground.
She’s got the real-life experience and the unique ability to teach SEO (and private practice business tips) in a way that’s easy to understand.
So whether SEO has been a complete mystery to you or you haven’t even heard of it until today, you’re going to come away from this episode with practical steps to apply to your own website.
In This Episode, You’ll Learn:
- What search engine optimization (SEO) is and how it can help your clients find you
- Why content is so important for search engine optimization and making sure your website appears on the first page of Google results
- What a “keyword” is and how to think like your clients so that you can discover the best ones to use on your website
- What to look for when choosing your keywords so that you have the best chance of ranking well topics related to your therapy practice
- Simple and free tools you can use to do your keyword research
- How to use Google to see who is ranking for the keywords you want to rank for so you can understand the type of content you’ll need to create to rank higher
- How SEO has changed over the years and the strategies that no longer work
- Where to make sure your keywords appear on your private practice website pages and blog posts
Download Dr. Marie’s Ultimate Guide to Using Keywords for your Private Practice Website
Dr. Marie has generously put her step-by-step keyword strategy into a handy cheat sheet that you can download below for free. Print this baby out and have it handy the next time you write a blog post or web page to give your content the best chance at ranking well in search engines.
Keywords & Why They Matter for SEO
You may be wondering, “what exactly is a keyword?”
A keyword is simply a word or phrase that someone may type into Google.
Something like, “couples counseling in Atlanta” or “how to cope with anxiety at work”.
Maybe you specifically help clients in your area with couples counseling or coping with anxiety, so you’d want your website to show up, ideally on the first page of the search results, when someone types those phrases in.
Search Engine Optimization is the process of discovering which keywords work best for your business and then making sure you’ve got great content on your website that will tell Google you’ve got the best information for what the user is searching for.
I like to treat keywords more like topics.
Once you’ve identified the topics that you want clients to come to you for, you can begin to create specialty pages and blog posts that dive deep into those topics.
Doing so will help your keyword naturally appear throughout your website.
How To Find The Best Keywords For Your Private Practice Website
One of the first questions I get about SEO is “how do I find keywords?”
What Dr. Marie does so well in this episode is to break down the steps to help you decide what keywords will work best.
She suggests that your keywords include the following criteria. It should be:
- A term relevant to your niche or specialty
- A term with a relatively high search volume
- A term with relatively low competition (not a lot of other people are using it)
The great news is that there are some free tools (linked below) you can use to nail down the best keywords for your private practice.
About Dr. Marie Fang
Marie Fang is a psychologist in San Jose, California. She splits her time between running a private practice focused on helping individuals navigate intersecting identities and her budding online business Private Practice Skills, which focuses on providing practical how-to’s to help therapists get their private practice off the ground.
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